Add Entertainment To Draw Attention To Your Stand
Hiring an F1 racing simulator isn't free of charge. But for any and every marketing initiative you undertake, there's a cost, both in terms of staff time and usually hard cash too. At exhibitions and conferences, for example, you must book your stand, take along promotional material and have employees in attendance to liaise with potential customers. Remember, you will usually be competing with rival brands, and even with other unrelated companies, to stand out from the crowd. If you put on a lacklustre display, you may as well not have been there at all and saved yourself some money. An F1 driving simulator experience will instantly draw people's attention. Every business has giveaway pens, and some may push the boat out with more novelty items, but all these are soon discarded by their new owners the minute they've left the conference hall. What will really stand out in the minds of your visitors will be the experience they had with the entertaiment..