Welcome to 4Events Ltd’s privacy policy.

4Events Ltd respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

Important information and who we are for the purpose of this privacy policy

This privacy policy aims to give you information on how 4Events Ltd collects and processes your personal data through your use of this website, including any data you may provide through this website OR when you sign up to our newsletter OR enquire or purchase a product or service OR take part in a competition.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller

4Events Ltd is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy policy).

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: 4 Events Limited

Email address: sales@4-events.co.uk

Postal address: Mythe Farm, Pinwall Lane, Sheepy Magna, Atherstone, Warwickshire, CV9 3PF

Telephone: 01827 217 944

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on the date on the first page of this policy. You should check here regularly for the most up to date version of the policy.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data:  includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender
• Contact Data:  includes billing address, delivery address, email address and telephone
• Financial Data:  includes bank account and payment card
• Transaction Data:  includes details about payments to and from you and other details of products and services you have purchased from us
• Technical Data:  includes [internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this
• Profile Data:  includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses
• Usage Data:  includes information about how you use our website, products
• Marketing and Communications Data:  includes your preferences in receiving marketing from us and our third parties and your communication preferences

We also collect, use and share Aggregated Data  such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data  about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

• Direct Interactions.  You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you
• apply for our products or services;
• create an account on our website;
• subscribe to our service or publications;
• request marketing to be sent to you;
• enter a competition, promotion or survey; or
• give us feedback or contact
• Automated technologies or interactions.  As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server log and other similar technologies. Please see our cookie policyfor further details.
• Third parties or publicly available.  We will receive personal data about you from various third parties and public sources as set out below
• Technical Data from the following parties:
  • analytics providers such as Google based outside the EU;
  • advertising networks based inside OR outside the EU; and
  • search information providers such as Google based inside OR outside the EU;
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside OR outside the EU.
• Identity and Contact Data from data brokers or aggregators based inside OR outside the
• Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.

Social Media

We use social media accounts and pages in different ways. For example:

To promote, market, advertise and communicate

We use social media to promote, market and advertise our brand and services. We also use social media to communicate with each other.

To generate leads for our business

If you connect with us through your social media account and/or communicate with us through that account, the information you choose to share with us may include the basic personal data available in your social media profile and also the information you provide to us when you communicate with us

e.g. name, your contact details (e.g. email address, phone number) etc. We may also add your name and contact details to the CRM, sales and marketing software we use (e.g. HubSpot) to help us understand who is interested in our business and/or services.

We have also integrated social media features and plugins on our Website

These features and plugins may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. Also, when you click on one of the social buttons, you will be re-directed to our social media account page on the relevant social media. If at our account page, you are logged and you click on one of the buttons (such as Facebook’s ‘Like’ button) certain information is shared with these social media providers. Your social media provider may relate this information to your social media account and possibly present your actions on your social media profile to be shared with others in your network. These social media features and plugins are governed by the privacy policies of the social media providers and not our Privacy Statement.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal

Click here see LAWFUL BASIS in the GLOSSARY to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity	Type of data
To register you as a new customer	(a)  Identity (b)  Contact
To process and deliver your order including: (a)  Manage payments, fees and charges   (b)  Collect and recover money owed to us	(a)  Identity (b)  Contact   (c)  Financial   (d)  Transaction (e)  Marketing and Communications

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting usat any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please send us an email.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.